Goodwins theory on Voyerism

Goodwins theory argues that the female performer will frequenctly be objectified in this fashion often through the contrustion of the camerawork and editing with fragmented body shots which emphasizes  a deep sexual treatement of the star/ act in the music video.  An example of this can be shown in ‘Waka Flaka Flames – No Hands’ video. We can see below in the image that the star ( Waka Flaka Flames) is sitting on the lounge with two attractive woman with champagne classes to show his sexual attraction.

This image presents us a group of girls dancing behind the artist. This supports the idea of  voyeuristic treatement of the female body is open apparent with the use of dancers to reach the demands of flattering the male star’s ego and to show his sexual appeal to the audience. We can also depict in the image that he is pointing back at the women behind him dancing as in a way of boosting to the audience which also shows his attraction.

However some of the males body and other idea’s bring the idea that it becomes more complex when we see the ale body on display and we might raise the question about how the female viewers is invited to respond. Nevertheless, the this music video we are not shown the body of the star but his gold teeth to represent wealth, money and modern terminology ,‘swag’.

 

Equallym more powerful indepent female artist of the recent years from Madonna to artists such as Beyonce, have added to the complexity of the gaze by sexually provocating.