The power of Album art is the way in it presents it self, big texts of the name of the artist or album, colourful and appealing images etc. These are some of the techniques used can manipulate the consumer to buy their albums and tracks.
The digipak can also give an insight into what theme the album is going to be about. For example;
Rhianna - LOUD
Rhianna's album 'LOUD' shows a use of the colour red with roses signifying love and romance, this indicates through the digipak that the songs in the album are about love. The use of red makes the album stand out. We can see Rhianna's face used in the cover to show the artists image.
The Script's new album, 'Science and Faith'. This is an alternative digipak.The front cover for this digipak contains a close up image of the lead singer, with a medium close up and medium shot getting further away of the other two members. The design is all in colour, and has a high contrast for both the background and the image. The background presents an outside area, looking like an old beach with land around it from the golden coloured ground they are stood on.
Nevertheless, on the top right is the band's name in large white text, using their iconic font for audience recognition, followed underneath by the album title in smaller, more spaced out white text. This presentation shows that the band are the important feature, suggesting the singer is even more important as he is shown in a closer up shot. The large title font is used combined with their iconic type to give recognition to the audience, and to make it stand out after the image as one of the first things the audience sees. I like this use of large text, placed in an area that does no overlap anything, including the image or background, and can be seen amonst the other colours.
These codes and conventions used are a way for the artist to sell their product and cash in from.
No comments:
Post a Comment